{"id":253,"date":"2025-12-08T20:49:50","date_gmt":"2025-12-08T20:49:50","guid":{"rendered":"https:\/\/lauratenchio.ch\/?page_id=253"},"modified":"2026-03-16T20:03:35","modified_gmt":"2026-03-16T20:03:35","slug":"eurovision-song-contest","status":"publish","type":"page","link":"https:\/\/lauratenchio.ch\/?page_id=253","title":{"rendered":"Eurovision Song Contest"},"content":{"rendered":"<p class=\"wp-block-paragraph \">Switzerland&rsquo;s surprise victory at Eurovision 2024 sent the nation into a celebratory frenzy. To amplify the moment, SRF rolled out an ambitious marketing push featuring up to 20 distinct creatives with each meticulously crafted for a specific audience segment. Below is a curated glimpse of the pieces we shot and produced for the 2025 campaign.<\/p>\n\n\n\n<div class=\"wp-block-columns is-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns is-stacked-on-mobile-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ESC | SRF Marketingkampagne - Sujet 14 - Schimun- Meta Link Klicks Reel\" src=\"https:\/\/player.vimeo.com\/video\/1143414258?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ESC | SRF Marketingkampagne - SUJET 09 - ESC-Typ - Meta STORY Reichweite 9x16\" src=\"https:\/\/player.vimeo.com\/video\/1143413783?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ESC | SRF Marketingkampagne - Sujet 16 Slay - TikTok Reichweite\" src=\"https:\/\/player.vimeo.com\/video\/1143412217?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading wp-block-heading\" id=\"vices-alternative-to-eurovision-europes-best-song-2020\">VICE&#8217;s alternative to Eurovision: Europe&#8217;s Best Song 2020<\/h2>\n\n\n<p class=\"wp-block-paragraph \">Furthermore, when the 2020 Eurovision Song Contest was cancelled due to the global pandemic, a massive cultural void emerged across Europe. The objective was to conceive, produce, and distribute a high-quality alternative platform within an extremely tight timeframe, maintaining audience engagement without a central physical stage or traditional broadcast infrastructure. As Co-Producer and Creative Lead, I orchestrated a decentralized production model spanning multiple countries and Directed the end-to-end post-production pipeline, unifying disparate footage styles into a cohesive visual narrative.<\/p>\n\n\n<p class=\"wp-block-paragraph \">The series successfully filled a cultural gap during a crisis, demonstrating agility in global production and the ability to deliver compelling content under complex logistical constraints. The project highlighted the power of collaborative storytelling when traditional borders are closed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VICE&#039;s Alternative to Eurovision: Europe&#039;s Best Song\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FXcWHeGSGSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Switzerland&rsquo;s surprise victory at Eurovision 2024 sent the nation into a celebratory frenzy. To amplify the moment, SRF rolled out an ambitious marketing push featuring up to 20 distinct creatives with each meticulously crafted for a specific audience segment. Below is a curated glimpse of the pieces we shot and produced for the 2025 campaign. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-253","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/pages\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=253"}],"version-history":[{"count":4,"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/pages\/253\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=\/wp\/v2\/pages\/253\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/lauratenchio.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}