Switzerland’s surprise victory at Eurovision 2024 sent the nation into a celebratory frenzy. To amplify the moment, SRF rolled out an ambitious marketing push featuring up to 20 distinct creatives with each meticulously crafted for a specific audience segment. Below is a curated glimpse of the pieces we shot and produced for the 2025 campaign.
VICE’s alternative to Eurovision: Europe’s Best Song 2020
Furthermore, when the 2020 Eurovision Song Contest was cancelled due to the global pandemic, a massive cultural void emerged across Europe. The objective was to conceive, produce, and distribute a high-quality alternative platform within an extremely tight timeframe, maintaining audience engagement without a central physical stage or traditional broadcast infrastructure. As Co-Producer and Creative Lead, I orchestrated a decentralized production model spanning multiple countries and Directed the end-to-end post-production pipeline, unifying disparate footage styles into a cohesive visual narrative.
The series successfully filled a cultural gap during a crisis, demonstrating agility in global production and the ability to deliver compelling content under complex logistical constraints. The project highlighted the power of collaborative storytelling when traditional borders are closed.