In order to reach young people in Switzerland who don’t necessarily listen to Swiss traditional music I produced content to bring awareness to SRF’s diverse offering for the genre.
We worked together with three young talents and shot in Zurich, where traditional music is least expected.
The campaign is set to be distributed across Meta, YouTube, and different media websites from June – November 2023.
Cast:
Nadine Studer – Jodel
Alessia Heim – Hackbrett
Michael Müller – Bödele & Schwyzerörgeli
Anna Liesch – DoP
Elias Koller – Production Assistant
Nicola Zwosta, Martin Krattiger & Dennis Gnoni – Motion Design
Laura Tenchio – Script, Direction, Realisation & Edit