Digital Audio Campaign

To highlight the podcast world of SRF, we ran an extensive campaign. The creative guiding idea was “Podcasts 24/7 – your daily companion.” Thus, we brought the SRF podcast hosts out of their recording studios and placed them directly into real-life situations of their listeners.

In the fall of 2023, image trailers and awareness-driven advertising materials were created, highlighting a podcast that best suited a broad thematic cluster (Talk, News, & Fiction). From spring to fall 2024, individual podcasts from the areas of Talk, News, Music, & Comedy were directly promoted.

2023

2024

CREDITS
Directed by Elena Müller & Laura Tenchio
Script – Elena Müller, Laura Tenchio & Podcast Hosts
DoP – Christine Munz, Philippe Schnyder & René Schönenberger
Cast – Ornella, Selcuk, Maria-Rosa, Yasmin, Jelena, Jesse, Anna, Reza, Claudio
Hosts – Christina Scheidegger, Dashmir Ristemi, Matthias Püntener, David Meury, Philip Wiederkehr, Yves Bosshart, Barbara Bleisch, Matthias Wartburg, Romana Kayser, Maja Zivadinovic, Gülsha Adilji, Yvonne Eisenring, Stefan Büsser, Aron Herz, Michael Schweizer, Kathrin Hönegger, Judith Wernli
Line Producer – Silvana Pellegrini
Producer – Elena Müller, Laura Tenchio
Camera operator – Christian Mathis, Idoia Felis
Boom operator – Simon Manetsch, Neil Bieri
Gaffer – David Frauenknecht, Roland Koch, Thomas Rapold
Hair & Make-Up – Melanie Ott, Prisca Hofer
Styling – Letizia Abbatiello
Casting Agency – Central Casting / Marysol Fernandez, Background Action Schweiz / Sonja Levy
Post production – Elena Müller, Laura Tenchio
Editor – Nicola Zwosta, Hagen Scholz, Michael Bolliger